By measuring social media responses we can identify the nature of an organization’s feedback loops. Many social media outlets have started to provide tools for getting feedback. How can we make the most of these new tools and opportunities? In this post we’ll focus on polls using Google Forms, Facebook, and Twitter. Answer the big… Read more
One of the most frequently asked questions we receive from our clients at thedatabank is “Why didn’t this person, who’s subscribed and has a valid address, receive our email blast?” It’s a seemingly straightforward question for which one demands and expects a logical, scientific answer. But I’m here to argue that it’s a question that… Read more
2016 has been a rough year for many, and honestly I am excited to bid it adieu in just a few short weeks, as are many. I may even make an ornament to remind me of this dumpster fire of a year. As I look forward to the hope that 2017 will have many more… Read more
Recently I went to a great workshop put on by Minnesota Women in Marketing & Communications called “Overcoming the Confidence Gap,” presented by guest speaker Kelly Olson, consultant and Program Director of Dress for Success Twin Cities. While this session was aimed at women, I really feel like it is applicable for anyone struggling with… Read more
Creating inclusive messaging is an important and worthwhile task, and many of us will spend the time and effort to ensure that the content of our message is welcoming and inclusive. But is the same amount of thought and consideration being spent ensuring that the delivery of the message is inclusive as well? Over 56… Read more
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