Mark Paquette

An exciting new initiative aims to help nonprofits

There is an exciting new initiative happening in the big data world that is aiming to help nonprofits have easier access to their data across various systems. thedatabank’s Chief Technology Officer and Co-founder, Mark Paquette, is here to break down what this new initiative is and what it means for thedatabank and nonprofit organizations. What… Read more

New email provider policies may prevent some of your emails from reaching your supporters

Some email providers have been making big changes in an effort to thwart spammers, and inadvertently, your emails may not be reaching your supporters. Have you heard of DMARC? Email providers, like AOL and Yahoo, are using a new technique called DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect their users from fake, spammy… Read more

How to handle your nonprofit’s technology when staff members leave

You already know that your staff members are your greatest asset, and you’ve got a great group of people who are passionate about your cause. That’s probably why you never want to think about that time when they might leave. But people do leave, and your organization needs to be ready to handle it. Through… Read more

A lesson from Obama’s online fundraising team

The word optimization is creeping more and more into my everyday vocabulary – to the point where I now refer to those items at the back of my fridge as sub-optimal. In Fundraising, optimization is not just bluster and buzz though. It’s creating real results and deserves to occupy some of your thought. The details… Read more

Are these really best practices for email subject lines?

The Almighty Open Rate All nonprofits need and want to communicate with their supporters, but when it comes to email, there is one thing standing in your way – the inbox. In the world of email statistics, we all worship at the altar of the open rate. While open rate isn’t completely indicative of overall… Read more