As state legislative sessions wind down, grassroots advocacy organizations are busy touting their policy victories and sending out scorecards. This is also a golden opportunity to lift up the people who made it possible.

Identify the people who responded to every single action alert you sent this year. Then find ways to acknowledge them: send a hand written thank you note, name them in your annual report, feature one of them in your enews, give them access to inside information.

Activists, like volunteers, are some of your best donor prospects. But just like with loyal donors, there is a time to simply say thank you, with no strings attached. Appreciate them now, and you’ll upgrade them later.

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