Melissa Imboden

Technology for Change turns one!

Happy first birthday to Technology for Change! No, not our company tagline, our blog. This has been a year filled with learning opportunities for our contributors, and especially our blog editor. We’ve researched and discussed every angle of this blog. “How many contributors should we have?” “What is the ideal number of posts per week?”… Read more

Making your messaging mobile friendly: 3 tips to effectively reach all of your readers

Where does mobile friendliness rank on your list of things to consider when creating HTML emails? For most people, it’s probably somewhere below avoiding spam filters, creating a compelling subject line, getting your message across, etc. Or maybe it’s not even on your list at all… With the popularity of smartphones growing by the day… Read more

Webinar recap: Web content management in the post-PC era

Last week, Karen Graham and I attended a webinar hosted by The Target Marketing Group about managing web content in the “Post-PC Era”. During the webinar, they shared valuable information that applies to any business or nonprofit who wants their website to be accessible to as many people as possible. Think of how much of… Read more

Presentation recap: Email EQ – Tips to tap the emotional brain

Last Thursday, I attended the Minnesota Council of Nonprofits Annual Conference. In addition to staffing our booth in the exhibit hall, I also took some time to attend a breakout session. The session was presented by Cary Walski of MAP for Nonprofits and Kevin Watson of Hamline University, titled “Email EQ – Tips to Tap… Read more