Karen Graham

Technology as strategy

The other day, a MAP board member asked me an intriguing question. To paraphrase, she asked: If, rather than consulting with other organizations, you could focus 100% on technology for our own organization, could technology transform us? In other words, if we choose technology as our chief strategy, where might it take us? It was… Read more

The more things change, the more they stay the same

Back in 2003, when I started working at thedatabank, my last name was Lemke and Twitter wasn’t invented yet. In the past nine years I’ve seen the rise of mobile devices and social media, a recession that hit nonprofits with greater demand for services at the same time funding was drying up, increased scrutiny of… Read more

Email calls to action: Four tips on formatting for maximum impact

When your nonprofit is emailing a call to action, an obvious goal is to get as many responses as possible. Here are two small techniques that can boost response rates. Show the call to action twice – First right at the beginning/top, and then again where you have it at the bottom. Display a “badge”… Read more

Don’t forget to thank your activists

As state legislative sessions wind down, grassroots advocacy organizations are busy touting their policy victories and sending out scorecards. This is also a golden opportunity to lift up the people who made it possible. Identify the people who responded to every single action alert you sent this year. Then find ways to acknowledge them: send… Read more

Three tips for getting the most out of software demonstrations

Do you dread software demonstrations? Following a few simple guidelines can make the difference between demos that are a boring waste of time, and demos that help you make a thorough comparison and a well informed decision. Insist on a custom demo. Most vendors will offer you a generic demo, often consisting of slides. This… Read more